Hum JK – pronounced [huhm] [jey] [kay]

Hi, I’m Humara. I’m a digital marketer, content creator, and mom of three, born and raised in Toronto.

I created this blog to share the things I genuinely love. From beauty and travel to motherhood, home life, and digital strategy, this is where I get to blend personal stories with the experience I’ve built over two decades in marketing and entrepreneurship.

My journey into the digital world started early. In the 90s, I was customizing my AsianAvenue page, writing micro-blogs before blogging was even a thing, and teaching myself how to code just for fun. Around that same time, I picked up another hobby that shaped my thinking about tech — building computers from scratch. I loved opening up hardware, figuring out what worked together, and upgrading systems to see how far I could push them. That curiosity never left, leading me into the world of digital marketing and content creation.

Since then, I’ve worked with brands across the cosmetics, telecom, b2b manufacturing, health and wellness industries, to name a few. I’ve helped launch campaigns, grow e-commerce platforms, and shape digital strategies that connect with real people. I’ve also built and managed a few businesses of my own, and continue to take on new challenges that allow me to blend creativity with strategy.

I studied Business Management with a focus on E-Commerce and Digital Marketing. Even during school, I knew I wanted to build something meaningful and have a voice in the digital space. That mindset has guided my path ever since.

Today, I split my time between digital marketing and A.I work, content creation, and family life. You’ll find me sharing glimpses of my everyday moments on Instagram and updating this blog when inspiration strikes. I still love long-form storytelling, and blogging remains one of my favorite ways to connect and create. If you asked me why I still do it after all these years, my answer would be simple. I love it.

I grew up between College and Spadina to Bremner. Queen Street felt like my backyard, and it’s still one of my favorite places to recharge. Over the years, I’ve traveled the world with my family, my girlfriends, my husband, and now our three little ones. Every trip, challenge, and season of life has shaped the stories I share here.

Want to connect?
Reach out anytime at hihumjk@gmail.com.
Media kit available upon request.