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Social Media: Is it plagiarism or is it innovative?

The digital age where social media has become a huge part of our generation, the opportunity curve is going through the roof for the guy/girl next door becoming famous overnight over an uploaded video, tweet or instagram post. My Facebook feed had this one article that was being shared over and over again by different people and even made it to a few of my whatsapp group conversations. A YouTuber becomes famous and some of the videos have a word for word resemblance with another YouTubers videos. Some viewers feel cheated and have shown their outrage via YouTube comments, twitter and other social platforms. Everyone has their opinion on whether this is unethical or not. If you ask me, before judging someone online for copying another persons content and resorting to cyber bullying take these points into consideration: If you believe someone has done something unethical, being unethical back (ex.…

Social Media Etiquette

Do you have good Social Media Etiquette? Social Media has a global reach and trust me when I write this, but there is no room for poor etiquette. Unless you would like to purposely rub your social media image in the dirt.  Creating accounts for every popular social media application or website and leaving your accounts dormant, why? Many people do this. They think they need to be on Facebook, Instagram or Pinterest and make their accounts, only to never open them again. If that sounds like you, both do your research and learn about each one and their benefits for you personally or your business so you can start using the application to your advantage, or simply just delete the account that you never use. Some people fail to realize that having a social media account that hasn’t been watered and nurtured into an increasing amount of followers…

Twitter: What’s NEW

Just as soon as people started thinking Twitter was behind in its game, news sprouted up from social media channels about Twitter growing. At the moment Twitter has 241 million active users and it hasn’t been growing as fast as Facebook, Vine and YouTube. Time to play catch up? Here’s a run down of what to expect and what has already popped up in Twitter News: Last week Twitter rolled out a new platform for hosting video that gives iPhone and Android phone users previews of video clips in their feeds. With a single click you’re able to play the clip. This new feature on Twitter is called in-line video. You can see this feature being used on Vines. Twitter was behind in the video category and it was about time they started focusing on it. It has been reported that Twitter is experimenting with the capability to see how…

Social Media Week: SMW Reporter Competition

I’ve been following social media week ever since I attended my first Social Media Week (SMW) event in Toronto at the Windsor Arms Hotel in Yorkville. If you attend the seminars that can benefit you or the company you work for, than you really leave the event with great ideas and with a fresh outlook of what social media can do for you and where it’s going right now. If you think about it, it’s a brilliant idea! Everyday there’s something new coming out. There’s so much social noise and no one to set the rules and help you understand it all. People new to social media are either looking the other way or just stunned, like a deer caught in the headlights. SMW brings it altogether in informative seminars, interactive workshops and live feeds. Roughly 2 weeks ago SMW posted on their site and tweeted an opportunity for Social…

Mobile Marketing 2014

is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.* SMWTO Learnings There was a recent study done on the psychological connections with users and their mobile screens. The study found some areas where companies could make connections with their customers overlooked.* Most companies were missing a connection with their consumers hearts. To build your brand you need to connect with your consumers, it isn’t about connecting with the mind with fancy wordplay anymore. Email blasts with Sale, Last Chance or 50% off just don’t do it anymore. Mobile allows targeting specific consumers who want to see unique content. The average user that looks at their mobile device looks in seconds. If it’s not interesting, consumer is lost. Brands that are leveraging content know how to use vine, instagram, twitter,…