Twitter: What’s NEW

Just as soon as people started thinking Twitter was behind in its game, news sprouted up from social media channels about Twitter growing. At the moment Twitter has 241 million active users and it hasn’t been growing as fast as Facebook, Vine and YouTube. Time to play catch up? Here’s a run down of what to expect and what has already popped up in Twitter News: Last week Twitter rolled out a new platform for hosting video that gives iPhone and Android phone users previews of video clips in their feeds. With a single click you’re able to play the clip. This new feature on Twitter is called in-line video. You can see this feature being used on Vines. Twitter was behind in the video category and it was about time they started focusing on it. It has been reported that Twitter is experimenting with the capability to see how…

Mobile Marketing 2014

is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.* SMWTO Learnings There was a recent study done on the psychological connections with users and their mobile screens. The study found some areas where companies could make connections with their customers overlooked.* Most companies were missing a connection with their consumers hearts. To build your brand you need to connect with your consumers, it isn’t about connecting with the mind with fancy wordplay anymore. Email blasts with Sale, Last Chance or 50% off just don’t do it anymore. Mobile allows targeting specific consumers who want to see unique content. The average user that looks at their mobile device looks in seconds. If it’s not interesting, consumer is lost. Brands that are leveraging content know how to use vine, instagram, twitter,…