A career in Social Media Marketing

If you’re new to Social Media, first thing you should do is get on Twitter and Facebook. To start with, at least. There are a lot more platforms out there for you to experience, learn and possibly one day manage for your employer. Watch some tutorials on how to use these platforms. You will be surprised at how much knowledge there is out there on the web. Once you have gone past the beginner phase of learning the in’s and out’s of each platform, search for programs that help you optimize their use as a social media professional. Such as tweetdeck, hootsuite and understanding Facebook page analytics. At this point you should also start looking at companies who are doing amazing work with their social media. Companies that have compelling marketing strategies and have a massive following. One of my favourites is Oreo. When you’re applying to some companies make…

Social Marketing Universe

Have you thought about your social marketing strategy for 2014? Be the master of your social universe. Right now the social marketing universe is expanding at an overwhelming rate. New networks are sprouting regularly. I bet you didn’t know about Jelly. The technology that ties them together also continues to advance. With its advancement comes great opportunities. Those who are intimidated by it all will be tempted to avoid learning. The social followers will dive in headfirst and fail. Somewhere in between are the curious souls who do their research on how to master the social networks that their customers are on. That could be YOU! Some people think all you need is a Twitter account, or a Facebook community/business page. Reality is social is a lot more than just one platform. In order to gain success in the social marketing universe, you need to be involved in more then one platform.…