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To Give Is Beautiful – Shoppers Drug Mart – beautyBOUTIQUE [EVENTS]

It’s that time of the year when to give is beautiful. This weekend I had the pleasure of attending a holiday event at Vaughan Mills shopping center as a Fragrance expert. I took people who attended (open to public) through a fragrance experience that peaked all of their senses! All fragrances I spoke about are available at Shoppers Drug Mart’s beauty boutiques.  In case you missed this event, don’t worry! The next one is happening at the Eaton Center, Dec 2nd and 3rd from mall opening to close hours. To Give Is Beautiful – Shoppers Drug Mart – beautyBOUTIQUE So here’s what went down: You’re greeted by some beautiful ladies, who go through a summary of the experience you’ll have. Then directed to the fragrance station. Here I asked people what fragrances they were most drawn too. Based on their answer that gave me an idea of which ones…

5 Things All Bloggers Should Do On Twitter [SOCIAL MEDIA]

It’s been a long time since I last wrote something in my marketing/social media series. As some of you know my educational background is in Marketing/Web/Social Media. I’m putting it out there into the universe that my goal is to start these series back up again. I hope these series will help my fellow bloggers, small business owners and those who are just curious with some of my tried, tested and true tips on how to best utilize social media marketing on different platforms. 5 Things All Bloggers Should Do On Twitter [SOCIAL MEDIA] TWEET YOUR CONTENT This should be an obvious one. Tweet your content and do it on the regular. Twitter is a fast moving platform. So posting repeat tweets (spread them out) is okay to do. Especially since only a percentage of your Twitter followers will see your tweets…

How To Deal With And Catch Social Media Trolls

What is a Social Media Troll? Someone who creates conflict on sites like Twitter, Facebook, Instagram and blogs by posting messages that are particularly controversial or inflammatory with the sole intent of provoking an emotional (read: angry) response from other users. – Google These social media trolls are lurking everywhere on the web and most are full of anger and jonzing to discourage people from just about anything they love. So according to google’s translation of a social media troll, these trolls create conflict with messages, but the trolls have upgraded to trolling a few more ways. [Tweet “What is a #socialmedia troll? Here’s how you can catch/deal with these trolls:”] Types of Social media trolls: Comment trolls – They leave negative unnecessary comments anywhere they see the option to comment. Post trolls – These trolls probably have subscribed to your blog just so they can be the first to…

5 Reasons To Mute People On Twitter

Did you know there’s a mute button on Twitter? I know it’s old news. But have you used it? Muting a user on Twitter means their Tweets and Re-tweets will no longer be visible in your home timeline. (They won’t know.) Thank you Twitter for creating the Mute button. This is a great alternative to un-following someone. So when should you use it?  Ranters/Complainers Your typical ranter or complainer on twitter is someone who ONLY rants/complains. You can usually tell when you visit their page and all you see is text. No links, no hashtags, no images… As a matter of fact they may be using Twitter as an output to blow off steam. In most cases I would recommend to just un-follow them, but if it’s a friend/family/co-worker then the mute button will do. Also, if the person you follow usually doesn’t rant and all of a sudden your timeline…

Periscope vs Snapchat

RANT ALERT: I have no more space on my android to be downloading anymore apps so I steered away from Snapchat until I transferred over all my images and videos to my laptop. Now there’s another player in the social media world called Periscope and the Social Media Marketer in me must know, what’s this peri stuff all about. After deleting some unnecessary whatsapp images/videos, uninstalling viber and shazam, I’ve installed periscope. (P.S I’m glad I didn’t download Meerkat) With all these new social media platforms emerging, how do you decide which ones to use regularly? I’m going to keep it simple and lay out my pros/cons on how you can decide whether you’re a Periscope, a Snapchat or both platforms user. Periscope Periscope is an app where you see events happening in real-time. You’re suppose to experience the event from the broadcasters point of view. However, I can…

Social Media: Is it plagiarism or is it innovative?

The digital age where social media has become a huge part of our generation, the opportunity curve is going through the roof for the guy/girl next door becoming famous overnight over an uploaded video, tweet or instagram post. My Facebook feed had this one article that was being shared over and over again by different people and even made it to a few of my whatsapp group conversations. A YouTuber becomes famous and some of the videos have a word for word resemblance with another YouTubers videos. Some viewers feel cheated and have shown their outrage via YouTube comments, twitter and other social platforms. Everyone has their opinion on whether this is unethical or not. If you ask me, before judging someone online for copying another persons content and resorting to cyber bullying take these points into consideration: If you believe someone has done something unethical, being unethical back (ex.…

SMXChat Recap: Successful Social Media & Community Managers

Every Tuesday at 3 pm EST the Social Media Managers, Community Managers and On-line Marketing communities come together to chat about all sorts of related topics. Everything from best practices in Social Media, new platforms and the future. This Tuesday’s Twitter chat was a bit different. Instead of the usual to the point questions SMXChat asked fill in the blank questions. Here are some of my favourite responses including my own to this weeks questions: Q1) As a Community Manager, my most important role is ______. A1) As a Community Manager, my most important role is to be dedicated, at ALL times.@SMXChat #SMXChat pic.twitter.com/urgrka5Kmx — Humara Kausar (@HumaraKausar) December 9, 2014 @SMXChat A1: Engaging with our audience, social listening, sharing and creating relevant and helpful content, and following up. #smxchat — ThinkSEM (@ThinkSEM) December 9, 2014 A1 CMGRs are at the front line of everything – cust serv, sales, feedback,…

The new social network, Tsu

  Have you heard about the new social network called Tsu? Based in New York they launched on Tuesday and have already raised $7 million. This is an invite only social network that will help users get paid to be social. It’s brilliant! Considering the hours spent every day on social media networks, why shouldn’t we get paid for it? We are bombarded by advertisements everywhere and now users can get comfortable and see the worth in viewing those ads. Time will only tell if everyone moves to this social network or at least gives it a try. Some experts are calling this more of a content monetization platform than a social network. It definitely won’t be easy to get people to completely leave their established go-to networks, even if it means getting paid. So how do you get paid? Most social networks keep ad revenue for themselves. However,…