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Social Media Week

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New York Winter StreetWear – Estelle Kiora & I

During my time in New York for Social Media Week (SMW); SMW Reporter/Top 10 blogger in Singapore – Estelle Kiora and I bundled up to fight the cold in our winter streetwear. Estelle who came from Singapore, where the sun is mostly shining, was in for a surprise! I was impressed with how well she managed to wear her style in below zero weather. All thanks to strategic layering. Those timberlands, love’em! Some of my favourite winter layering essentials that are the key building blocks of a fashionable, yet warm outfit, would be an infinity scarf, leg warmers and layering tops. Ever since infinity scarves hit stores, I’ve been a huge fan of the warmth and protection it provides. What’s an infinity scarf? A neck warmer resembling a scarf, but forming a loop with no ends. An infinity scarf is a perfect addition for Winter StreetWear. If you’ve been following…

Wearable Tech in Fashion

Wearable technology has come a long way. There was that brief time in history when some people either didn’t understand bluetooth ear pieces or just simply hated them. I reckon mostly because they thought they were being talked too, but in reality the person was talking into their ear piece. Now technology has evolved into being a part of us. Now we’ve been seeing technology hit the runways! DVF (Diane von Furstenberg) used the Google glasses to capture the DVF creative process from a different perspective, which was accomplished by having the people involved with the entire process of making the show happen, by wearing Google glasses. DVF created a short film to show her Fashion Show through the model, stylist and designers eyes via Google glass: Then there’s the new dress that changes colour depending on a woman’s mood. The Bubelle Dress is made up of two layers, the…

Facebook+Whatsapp sitting in a tree…

Have you heard? Facebook and Whatsapp are getting married When I first heard about this I wasn’t surprised. I was attending Social Media Week in New York as the SMW Reporter and had been in a seminar with BuzzFeed’s CEO & Founder Jonah Peretti. He was being interviewed by Toby Daniels Founder & Executive Director of Social Media Week. When Toby asked Jonah about the future of sharing, that was when my ears perked up. Jonah went on to explain that he was starting to notice that their very popular BuzzFeed articles and quizzes were being dark shared and that people were starting to share less on Facebook and more across messaging platforms. Now, when he said this I got excited. It’s so very true. I have numerous amounts of Whatsapp chat groups and know that almost each group has a few shares a day with me. As a…

Social Media Week: SMW Reporter Competition

I’ve been following social media week ever since I attended my first Social Media Week (SMW) event in Toronto at the Windsor Arms Hotel in Yorkville. If you attend the seminars that can benefit you or the company you work for, than you really leave the event with great ideas and with a fresh outlook of what social media can do for you and where it’s going right now. If you think about it, it’s a brilliant idea! Everyday there’s something new coming out. There’s so much social noise and no one to set the rules and help you understand it all. People new to social media are either looking the other way or just stunned, like a deer caught in the headlights. SMW brings it altogether in informative seminars, interactive workshops and live feeds. Roughly 2 weeks ago SMW posted on their site and tweeted an opportunity for Social…

Mobile Marketing 2014

is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.* SMWTO Learnings There was a recent study done on the psychological connections with users and their mobile screens. The study found some areas where companies could make connections with their customers overlooked.* Most companies were missing a connection with their consumers hearts. To build your brand you need to connect with your consumers, it isn’t about connecting with the mind with fancy wordplay anymore. Email blasts with Sale, Last Chance or 50% off just don’t do it anymore. Mobile allows targeting specific consumers who want to see unique content. The average user that looks at their mobile device looks in seconds. If it’s not interesting, consumer is lost. Brands that are leveraging content know how to use vine, instagram, twitter,…

Social Media Week

Social Media Week Toronto took place this year from September 23-27th. The theme for 2013 was “Looking Ahead to 2015″. All the seminars were in some way about what changes and trends would be coming up in the next 12-15 months. The Windsor Arms Hotel, a beautiful petite boutique, was the venue for Social Media Week. Day 1 was kind of like the first day of school. Everyone following the calendar board to see what seminars they wanted to go to next and which rooms they were held in. The first day buzz of being around like minded social media people was exciting. The first tweet using the #SWTO hashtag, purchasing a snack from the cafe to donate money towards Social Media Week and sitting in that extremely hot with no air circulation, St.Thomas room. Just a few of my fond memories of that week. My first day schedule,…