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social marketing

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Online Community Manager Tips

Online Community Manager: a growing and developing profession. People in this position work to build, grow and manage online communities around a brand or cause.* I was recently approached by Sprout Social to be interviewed for their Community Manager Tips segment for their blog and to be shared on their various social platforms. Here are my quick tips: Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. With all of the platforms out there I must say that this platform is not only aesthetically pleasing but has everything you need to successfully manage your social media presence. I’m using the free trial now and so far, really good! If you’re considering to be an Online Community Manager, I’d follow this check list to see if you have the skills and are prepared to take on this role. 1.…

Social Marketing Universe

Have you thought about your social marketing strategy for 2014? Be the master of your social universe. Right now the social marketing universe is expanding at an overwhelming rate. New networks are sprouting regularly. I bet you didn’t know about Jelly. The technology that ties them together also continues to advance. With its advancement comes great opportunities. Those who are intimidated by it all will be tempted to avoid learning. The social followers will dive in headfirst and fail. Somewhere in between are the curious souls who do their research on how to master the social networks that their customers are on. That could be YOU! Some people think all you need is a Twitter account, or a Facebook community/business page. Reality is social is a lot more than just one platform. In order to gain success in the social marketing universe, you need to be involved in more then one platform.…