Mobile Marketing 2014

is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.* SMWTO Learnings There was a recent study done on the psychological connections with users and their mobile screens. The study found some areas where companies could make connections with their customers overlooked.* Most companies were missing a connection with their consumers hearts. To build your brand you need to connect with your consumers, it isn’t about connecting with the mind with fancy wordplay anymore. Email blasts with Sale, Last Chance or 50% off just don’t do it anymore. Mobile allows targeting specific consumers who want to see unique content. The average user that looks at their mobile device looks in seconds. If it’s not interesting, consumer is lost. Brands that are leveraging content know how to use vine, instagram, twitter,…

Social Media Week

Social Media Week Toronto took place this year from September 23-27th. The theme for 2013 was “Looking Ahead to 2015″. All the seminars were in some way about what changes and trends would be coming up in the next 12-15 months. The Windsor Arms Hotel, a beautiful petite boutique, was the venue for Social Media Week. Day 1 was kind of like the first day of school. Everyone following the calendar board to see what seminars they wanted to go to next and which rooms they were held in. The first day buzz of being around like minded social media people was exciting. The first tweet using the #SWTO hashtag, purchasing a snack from the cafe to donate money towards Social Media Week and sitting in that extremely hot with no air circulation, St.Thomas room. Just a few of my fond memories of that week. My first day schedule,…