social media (2)

The evolving world of Social Media can be hard to keep up with. Here are some updates you may want to keep in mind when you’re planning your social media strategy.



Twitter introduces group direct messaging and the ability to film, edit and share videos from your Twitter application. Group direct messaging will allow Twitter users to privately message up to 20 people. Now with whatsapp chat groups being most peoples go to for group messaging how will Twitter’s group messaging function compare?

Users will use the Twitter direct group messaging function to share content with people they follow on Twitter vs whatsapp which is with people who you have in your phone book. It’s essentially, micro social networking within a social network. Creating smaller groups that have similar interests to share content with, away from the public eye.

As for the new video direct upload function. Brilliant! It was about time, especially since Instagram and SnapChat gave that option to its users. So which app should you share your short videos with? Look at it this way, Twitter you share videos that are related to your tweet, especially information you want to get out quickly in real time (as you know, Twitter moves fast). Instagram, share your most creative and engaging videos (recipes, workouts, snip its of your latest YouTube video) and SnapChat is a short story of what you’re doing in real time for personal accounts. However, if you’re a brand then it’s totally different and is used for promoting and getting the message out there (like the new discover option).




Have you seen the new CTA (Call to Action) button on your Facebook page? It’s right on your cover photo:


Facebook gives page managers 7 tag options for their CTA button. They include:

  1. Book Now
  2. Contact Us
  3. Use App
  4. Play Game
  5. Shop Now
  6. Sign Up
  7. Watch Video


There’s a new LinkedIn app in town for Android users. It’s a fast and easy way to strengthen your professional connections. This app gives you updates about your connections so you can reach out to them at the right time. For an example, recruiters who post job opportunities or hr connections from companies you love. You can download the app on the google play store.

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