benefit

canada's first benefit boutique

Toronto’s Canada’s First Benefit Boutique is here!

You probably all know that I own a lot of Benefit products and that I’ve been a huge fan since my Shopper Drug Mart days of being a beauty advisor/make-up artist. If you asked me to name a few of my favourites, I’d start with gimme brow, high beam and the dallas bronzer. For those of you who have been living under a rock, don’t know about Benefit Cosmetics, it’s a San Francisco based make-up brand that believes “laughter is the best cosmetic”. Every product has a fun, girly and unique spin. I’ve been to the boutique in Connecticut and California, so I had an idea of what to expect.

I was over the moon excited to be invited to the Grand Opening of Canada’s first Benefit Boutique, here in Toronto. I must say, Benefit’s corporate team is a bright bunch. I mean, the whole team (brow experts to corporate) are amazing! The strategy of slowly entering the Canadian market by placing little brow bars in Sephora stores around the GTA was brilliant. The perfect way to create a strong clientele and an opportunity to see geographically what/where would work best for the first boutique. Well, that’s my own marketer assumption. If you haven’t heard yet, the boutique is located on 2614 Yonge St and you can’t miss it! (see above image of boutique front)

Toronto benefit boutique
You don’t live in Toronto? Don’t worry, rumor has it that they’ll be opening more boutiques across the country in the next five years! The boutique has a brow raising variety of services. You can most importantly get your eyebrows done, facial and body waxing, threading, tanning and more.

benefit cosmetics
If you didn’t get a chance to catch my snapchats (HumJK) from that day, here are the highlights:

The pink bench outside the boutique
The pink bench outside the boutique

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