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Marketing

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5 Things All Bloggers Should Do On Twitter [SOCIAL MEDIA]

It’s been a long time since I last wrote something in my marketing/social media series. As some of you know my educational background is in Marketing/Web/Social Media. I’m putting it out there into the universe that my goal is to start these series back up again. I hope these series will help my fellow bloggers, small business owners and those who are just curious with some of my tried, tested and true tips on how to best utilize social media marketing on different platforms. 5 Things All Bloggers Should Do On Twitter [SOCIAL MEDIA] TWEET YOUR CONTENT This should be an obvious one. Tweet your content and do it on the regular. Twitter is a fast moving platform. So posting repeat tweets (spread them out) is okay to do. Especially since only a percentage of your Twitter followers will see your tweets…

Shopping at STC #STCDressCode

Scarborough Town Center is one of my favourite malls to shop at. For the longest time they had almost all of my favourite stores, until recently now they have them all! They just had their grand opening for *drum roll please* ZARA! Yup. They now have Zara at STC. They have a men, women and a children section and amazing selections that you won’t want to leave without buying something. Most of my favourite clothes are from Zara and not just from Toronto but from my travels as well! It’s actually the largest Zara in the east GTA! Now let’s gush over this purse I bought from Zara. It’s edgy and the detail on the strap makes it really stand out.  For the grand opening there was an awesome installation placed in the mall beside Zara for people to interact with. Different booths within a bigger booth to get your…

You’re Invited! Join an exclusive Globe and Mail celebration! #gmggoeslive

“You’re Invited! Join an exclusive Globe and Mail celebration!”….. That was the title of the email I received two weeks ago. Of course I was really excited to go! The event was held at the Fermenting Cellar in the distillery district. After looking at two maps, asking someone for directions and then joining two girls who also couldn’t find it, we finally arrived! As soon as I got there I realized I had passed by it three times! And I had parked right in front of it. I guess it was just one of those nights. Air head kind of night. It was really awesome of Globe and Mail to invite some of us bloggers/influencers to this celebration. It was full of opportunities to snapchat, vine, IG and tweet! It was hard to find anyone I knew because the venue was pretty big, so the inner Dora in me started…

How To Deal With And Catch Social Media Trolls

What is a Social Media Troll? Someone who creates conflict on sites like Twitter, Facebook, Instagram and blogs by posting messages that are particularly controversial or inflammatory with the sole intent of provoking an emotional (read: angry) response from other users. – Google These social media trolls are lurking everywhere on the web and most are full of anger and jonzing to discourage people from just about anything they love. So according to google’s translation of a social media troll, these trolls create conflict with messages, but the trolls have upgraded to trolling a few more ways. [Tweet “What is a #socialmedia troll? Here’s how you can catch/deal with these trolls:”] Types of Social media trolls: Comment trolls – They leave negative unnecessary comments anywhere they see the option to comment. Post trolls – These trolls probably have subscribed to your blog just so they can be the first to…

5 Reasons To Mute People On Twitter

Did you know there’s a mute button on Twitter? I know it’s old news. But have you used it? Muting a user on Twitter means their Tweets and Re-tweets will no longer be visible in your home timeline. (They won’t know.) Thank you Twitter for creating the Mute button. This is a great alternative to un-following someone. So when should you use it?  Ranters/Complainers Your typical ranter or complainer on twitter is someone who ONLY rants/complains. You can usually tell when you visit their page and all you see is text. No links, no hashtags, no images… As a matter of fact they may be using Twitter as an output to blow off steam. In most cases I would recommend to just un-follow them, but if it’s a friend/family/co-worker then the mute button will do. Also, if the person you follow usually doesn’t rant and all of a sudden your timeline…

Periscope vs Snapchat

RANT ALERT: I have no more space on my android to be downloading anymore apps so I steered away from Snapchat until I transferred over all my images and videos to my laptop. Now there’s another player in the social media world called Periscope and the Social Media Marketer in me must know, what’s this peri stuff all about. After deleting some unnecessary whatsapp images/videos, uninstalling viber and shazam, I’ve installed periscope. (P.S I’m glad I didn’t download Meerkat) With all these new social media platforms emerging, how do you decide which ones to use regularly? I’m going to keep it simple and lay out my pros/cons on how you can decide whether you’re a Periscope, a Snapchat or both platforms user. Periscope Periscope is an app where you see events happening in real-time. You’re suppose to experience the event from the broadcasters point of view. However, I can…

Social Media Updates: Twitter, Facebook & LinkedIn

The evolving world of Social Media can be hard to keep up with. Here are some updates you may want to keep in mind when you’re planning your social media strategy. Twitter Twitter introduces group direct messaging and the ability to film, edit and share videos from your Twitter application. Group direct messaging will allow Twitter users to privately message up to 20 people. Now with whatsapp chat groups being most peoples go to for group messaging how will Twitter’s group messaging function compare? Users will use the Twitter direct group messaging function to share content with people they follow on Twitter vs whatsapp which is with people who you have in your phone book. It’s essentially, micro social networking within a social network. Creating smaller groups that have similar interests to share content with, away from the public eye. As for the new video direct upload function. Brilliant! It was…

Social Media: Is it plagiarism or is it innovative?

The digital age where social media has become a huge part of our generation, the opportunity curve is going through the roof for the guy/girl next door becoming famous overnight over an uploaded video, tweet or instagram post. My Facebook feed had this one article that was being shared over and over again by different people and even made it to a few of my whatsapp group conversations. A YouTuber becomes famous and some of the videos have a word for word resemblance with another YouTubers videos. Some viewers feel cheated and have shown their outrage via YouTube comments, twitter and other social platforms. Everyone has their opinion on whether this is unethical or not. If you ask me, before judging someone online for copying another persons content and resorting to cyber bullying take these points into consideration: If you believe someone has done something unethical, being unethical back (ex.…