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January 2014

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How to Prevent The First Signs of Aging

Wouldn’t you love to just walk out the door sans make up? Let your skin breath, touch your face without make up coming off…ah the possibilities. And there you have it! The first step to preventing the first signs of aging is giving your skin a break. Toss your make up for a day and just give your skin a treat. I remember the day I started giving my skin a break schedule. My cosmetics manager at the time had told me about a story she read.There was a lady in her 40’s who went for plastic surgery and the surgeon found foundation under her skin. Whether it’s true or not- UGH! Gross. You know all those days where you were too tired to take off your make up before bed? Thought it transferred to your pillow only? It didn’t. It lives under your skin and stops oxygen from getting…

Sweet & Salty Chocolate Chip Oatmeal Cookies

I have been a HUGE fan of Dad’s chocolate chip and oatmeal cookies for as long as I can remember. Recently I found them in the chewy kind and I just fell deeper in love. With a cold glass of milk, you can easily eat a half a box. Or at least I can. Then one day my… “I wanna bake something with chocolate from scratch” feeling kicked in and my husband suggested I take a shot at baking these yummy creations. After two bakes, we have mastered the very best chocolate chip and oatmeal cookie recipe. I know I’ve said this before in my previous recipes. I mind as well make a motto of it. Taste it, tweak it & make it yours. Everyone likes a different amount of salt or chocolate or whatever it may be in their food. So choose accordingly. Take risks, baking should be fun!…

Instagram for beginners: How To

You’ve decided to jump on the Instagram bandwagon and don’t know where to start. You’re wondering alright, another application to add to the rest. I’m sure you’ve come across at least one Insta picture without actually downloading the app or even knowing it. It’s everywhere! Your Instagram account can be whatever you want it to be. Just put in thought to your posts and you’ll see your followers grow. If you’re not sure what to post on Instagram, try doing A/B testing. Post different pictures and see what your fans prefer. Whichever images get the most likes, that is your category to target. Keep in mind not everyone on Instagram has the goal to gain followers or likes. Some are on Instagram to promote their products, brand, post their opinions, speak out for a cause or a place to be recognized for their awesome food pictures. What ever it may…

Social Marketing Universe

Have you thought about your social marketing strategy for 2014? Be the master of your social universe. Right now the social marketing universe is expanding at an overwhelming rate. New networks are sprouting regularly. I bet you didn’t know about Jelly. The technology that ties them together also continues to advance. With its advancement comes great opportunities. Those who are intimidated by it all will be tempted to avoid learning. The social followers will dive in headfirst and fail. Somewhere in between are the curious souls who do their research on how to master the social networks that their customers are on. That could be YOU! Some people think all you need is a Twitter account, or a Facebook community/business page. Reality is social is a lot more than just one platform. In order to gain success in the social marketing universe, you need to be involved in more then one platform.…

Easy Garlic Chicken

If you haven’t noticed from my previous recipe posts, I love easy recipes. I work all day and come home and need something healthy, fast & flavorful. This recipe goes amazing with potatoes, steamed veggies or rice. The outcome of this recipe is a sweet, spicy (depending on whether you add spices), garlic glazed chicken. I recommend using aluminum foil on top of your roasting/baking pan for an easier clean up. Ingredients 4 boneless skinless chicken breasts 4 garlic cloves, minced 4 tablespoons brown sugar 1 tablespoon olive oil Add spices and herbs as desired. (I used a spice rub from William Sonoma and spices by Club House) Directions Preheat oven to 450F and line a baking/roasting pan with aluminum foil, lightly coat or brush oil on foil. In a small sauté pan, sauté garlic with olive oil until tender. Remove from heat and stir in brown sugar. Add additional…

Mobile Marketing 2014

is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.* SMWTO Learnings There was a recent study done on the psychological connections with users and their mobile screens. The study found some areas where companies could make connections with their customers overlooked.* Most companies were missing a connection with their consumers hearts. To build your brand you need to connect with your consumers, it isn’t about connecting with the mind with fancy wordplay anymore. Email blasts with Sale, Last Chance or 50% off just don’t do it anymore. Mobile allows targeting specific consumers who want to see unique content. The average user that looks at their mobile device looks in seconds. If it’s not interesting, consumer is lost. Brands that are leveraging content know how to use vine, instagram, twitter,…